OUT OF HOME ADVERTISING
As our population grows, Out of Home (OOH) becomes more powerful and more relevant. While other mediums are fragmenting and fighting for the consumer’s attention, OOH keeps broadcasting and gaining audiences.
OOH is High Impact
OOH achieves great cut-through because it stands alone, it's not competing with the clutter of other advertisements, as is the case with other media environments.
Dominant visibility, larger-than-life images, strong branding and messaging that stands out from the environment – OOH’s impact is largely determined by the creative.
OOH is Engaging
The medium is the message. OOH doesn’t come with editorial content. The right message and the right creative are extremely engaging.
OOH offers Sustained Awareness
Using OOH is an effective way of increasing the reach and recall of a campaign.
When OOH is used in conjunction with other media such as Television, Radio and online, it has the power to extend the half life of an integrated Television or Online campaign by up to 30%.